Indiantelevision.com Team

(4 January 2010 8:05 pm)

MUMBAI: Following a multi-agency pitch, Vizeum India has been appointed as the media agency for iPlayup cricket, the trading name of Revo Content Services, a mobile entertainment business.

The size of the account is expected to be in the region of Rs 200 million.

Said iPlayUp marketing head Kalyan Kumar said, "We found Vizeum to be proactive in their approach. They offer fresh thinking and their senior management is very involved in our business. Considering this, we knew we couldn't have chosen a better partner to work with."

Vizeum plans to make specific and tangible contributions to grow the iPlayUP business in India.

Said Vizeum MD Indian sub continent S Yesudas says, "This business will be handled out of our Delhi office under the leadership of GM - North Harit Pant."

Playup, operating in the UK, Australia and Japan, recently launched its operations in India with plans of making it a global hub for the company.