Chrysler
Group LLC unveils new 'Coming Home' corporate campaign
Indiantelevision.com Team
(2 January 2010 5:10 pm)
MUMBAI:
Chrysler Group LLC has launched a new corporate advertising
campaign, designed to reach out to consumers as well as the
company's suppliers and partners.
The
new corporate campaign, "Coming Home," has been
created and produced by the Chrysler brand's advertising agency
of record, Fallon. It is scheduled to air during the bowl
games as well as the Chrysler, Dodge, Jeep and Ram brand web
sites.
Said
Chrysler Group LLC head of marketing Olivier Francois, "The
ad tells a story of Chrysler products bringing home loved
ones throughout the years and our commitment to continuing
to bring them home. It was important to tell this story during
the holiday season because it is a time when families come
together."
The
ad features a driver bringing home a leather travel bag throughout
the years in various Chrysler, Dodge and Jeep vehicles. The
travel bag symbolizes the continuation of life with all Chrysler
Group brands and is the string that ties the entire story together.
While various Chrysler, Dodge and Jeep vehicles are featured
throughout, the ad begins with a 1930's Chrysler Airflow and
ends with a 2010 Chrysler 300 sedan.
