Indiantelevision.com's MAM Stories Archives - 2010
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MAM Stories in the month of Feb
 
 
* Punj Lloyd launches new campaign for 2010
* 174 mn people watch Winter Olympics on NBC
* Big Bang Awards names Dentsu as agency of the year
* YouTube lines up sponsors for IPL
( 27 Feb 2010 )
* Jury concludes judging process for 'Big Bang Awards'
* Navia Asia appoints Aman Chaudhary as Uninor client services director
( 26 Feb 2010 )
* KKR puts Lux Cozy deal on indefinite hold
* Star World starts marketing of 'Desperate Housewives'
* IndusInd Bank to unveil new advertising campaign
* Mercedes-Benz India gets MEC India as media partner
( 24 Feb 2010 )
* Zeel rejigs ad sales structure
* GM India to pump Rs 1 bn in marketing; bets big on digital
* TBWA\India, Ignitee Digital Solutions form strategic pact for digital services
* Percept/H unveils latest TVC for SBI MF with 'Magnum Taxgain scheme'
* Lowe Lintas bags Mayden Pharma biz
* W+K Delhi to handle Budweiser creative account
* Lowe Lintas executive director Mohit Beotra to join Airtel
( 23 Feb 2010 )
* MTV in L&M deal with Wildcraft for launch of travel gear
* Lowe Lintas restructures senior creative team
* Parle Agro launches first TVC for 'Hippo'
* Ignitee Digital Solutions strengthens South presence with 2 new accounts
* Macaw wins Voice Mobile account
* Vijay Ambalavanan joins Grey as Chennai head
* Shoexpress account goes to Crayon Communications
( 22 Feb 2010 )
* ICC sponsor forum in Dubai takes up commercial issues
* Tyroo inks ad space sale deal with Yatra.com
* Premier Brands to sponsor Indian Badminton team
* Casbaa announces new campaign for ATAC networks
( 20 Feb 2010 )
* Colors spices up IPL with 4 new properties
* Goafest 2010 to be held from 8-10 April
* Commonwealth Boxing Championship gets 'XXX' as title sponsor
* Nielsen Bases ropes in Amit Adarkar as VP
* Anirban Mozumdar is Publicis India SVP
* Rachana Dharia is Rediffusion Y&R head digital Mumbai
( 19 Feb 2010 )
* LG ropes in 3 Bollywood stars as brand ambassadors for mobile phones
* Russell Barrett to join BBH India
* Manish Porwal takes charge of Alchemist, buys controlling stake
( 18 Feb 2010 )
* Ten Sports sells 75% inventory for Hockey World Cup
* UltraTech Cement renews sponsorship deal with Rajasthan Royals
* ASCI: 9 ads come under scanner; 1 withdrawn and 4 modified
* Rediffusion Y&R wins Rasna creative duties
* Grey wins creative duties of Dabur’s Fem & Oxybleach biz
( 17 Feb 2010 )
* Asian Paints rolls out new TVC
* Prakash Iyer is Kimberly-Clark MD
* 141Sercon to manage the 8th Chennai Marathon
* Law & Kenneth bags Kelvinator, Sansui creative accounts
* Colgate moves media biz to MEC
( 16 Feb 2010 )
* Himanshu Shekhar quits Big FM, to join Mindshare
* Scarecrow bags Shriram Transport Finance, Religare Macquaire accounts
* Kings XI Punjab signs Aroma Mobiles as handset partner
* BBC appoints Fluid World to expand licensing for 'Top Gear'
* BBH ups John Hadfield to CEO, APac
* IBD wins Sunil Mantri Realty creative duties
( 15 Feb 2010 )
* Saints & Warriors wins Skoda India creative duties
* 2010 Census ads set to air during Winter Olympics
( 13 Feb 2010 )
* Grey bags creative duties of Ferrero group
* Namrata Nandan is McCann Erickson GM, Bangalore
( 12 Feb 2010 )
* Max welcomes IPL 2010 "Saare Jahaan Se Accha" campaign
* Tvara launches customer interactive solution with streaming ads
* Aircel is title sponsor of Garden of Love
* Origin Beanstalk wins Prasanna Group's creative duties
* LG launches Lead XI campaign for World Twenty20
( 11 Feb 2010 )
* Rahul Mahajan fails to create the Rakhi oomph
* Star World ties up with Cafe Coffee Day for 'Heroes'
* Super Bowl breaks TV viewership record
* Crayon bags Harvard B-School account in India
* Lintas Media Group bags media duties of Religare Enterprises
* Star Plus, Star One marketing heads quit
( 10 Feb 2010 )
* Zee News ropes in Amitabh Bachchan for ‘Love for the Nation’ campaign
* Idea to sponsor Deccan Chargers
* Amrutanjan hands its media duties to Vizeum India
* Piyush Mathur is Nielsen South Asia MD
* KKR ropes in 4 new sponsors for IPL 3.0
* Mindshare retains Unilever media biz in India
( 9 Feb 2010 )
* Facebook, Twitter give viral marketing a pulse
* Brands have to be showstoppers to grab time-starved consumer attention
* Challenge for marketers is to craft consumer desire to build consumption
* Advertising legend Mani S Ayer passes away
* Allied Media bags media duties of Lovely Professional University
* Colors strengthens sales team with 2 national directors
( 8 Feb 2010 )
* HDFC Standard Life launches new TVC
* Facebook ends ad deal with Microsoft
* VacationRental to launch new ad campaign
( 6 Feb 2010 )
* Mohanachandran puts in papers at OgilvyOne
* Ogilvy Landscapes wins Canara HSBC OBC Life Insurance media duties
* Zee ropes in Hero Honda as title sponsor for Hockey World Cup
* Ogilvy Kolkata ups Malini Sengupta to GM
* Kavita Bagga is Sab Miller head of national key account
* Emerging markets lead media inflation: Lodestar Universal
( 5 Feb 2010 )
* UTV Bindass to roll out its first brand campaign
* Rajasthan Royals eyes $1 mn revenue from ticket sales
* Publicis Ambience makes top rung changes
* Six Inches eyes growth in East Africa & Middle East
* Lodestar Universal debuts 2010 with three account wins
* Grey's national creative director Shalini Dam quits
( 4 Feb 2010 )
* Whirlpool ties up with Kings X1 Punjab
* Allied Media appoints Amol Mohandas as GM
* Carat Media bags Parag Milk Foods media duties
* TV18 marketing head Neel Chowdhury quits; to join Obopay as VP, CMO
( 3 Feb 2010 )
* Titan launches ‘Experience Zone’
* Dish TV to spend Rs 40 mn in marketing brand ambassador SRK's movie
* Lintas India gets empanelled by Income Tax dept
* Bhautik Mithani joins Rediffusion - Y&R as CFO
* RK Swamy BBDO bags creative duties of Lloyd's consumer electronics biz
* Starcom MediaVest launches OOH agency 'Vector'
* Malvika Mehra, Amit Akali quit O&M
( 2 Feb 2010 )
* McNroe Chemicals gets Maxus to handle its media duties
* Pearls introduces Brett Lee as brand ambassador
*Adclub Bangalore’s Big Bang Awards on 26 Feb
*Barclaycard unveils new ad
* OMD bags media duties of Parryware Roca
( 1 Feb 2010 )
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