Indiantelevision.com Team

(23 February 2010 6:10 pm)

MUMBAI: Lowe Lintas has won the creative duties of the Cochin-based herbal medicine (OTC and ethical) player, Mayden Pharma India.

As part of its new mandate, the agency will develop Mayden Pharma's brand communication. These will also include strategic planning and brand launches.

Says Lowe Lintas GM Sujit Nair, "The category is exciting and Mayden Pharma's plans are ambitious; it's a massive opportunity for the brand. We are all charged up to make the most of it."

The Lintas team that will work on the account will include Arun Raman as the strategic planner, creative head Subramani Ramachandran and client servicing head Rajeev Hajare.

Says Mayden Pharma executive director Navin Nair, "With the brand insights from Lowe Lintas team, we intend to introduce a number of significant innovations in Mayden's vedic range of products. Lowe Lintas with their strategic approach towards the brief, creative solutions to building the brand and 360 degree capabilities has shown us their commitment to assist our business targets going forward, and have therefore appointed them to help us develop our brand further."