Indiantelevision.com Team

(19 February 2010 1:25 pm)

MUMBAI:The Nielsen Company has appointed Amit Adarkar as Nielsen Bases VP. He will be based out of Mumbai. As part of his new mandate he will report to Nielsen Bases, South Asia, Middle East, Africa and executive director consumer research South Asia, Prasun Basu.

"With Adarkar's understanding of the FMCG consumer space, a thorough handling of client's business and marketing challenges and his leadership skills, we hope to see him achieve great success for Nielsen" said Basu.

Adarkar will provide leadership to the India and South Africa businesses of Nielsen Bases. He will also play an important regional role for Unilever and will manage large Unilever hubs in Mumbai and Johannesburg.

"It is the best time to be in India managing my current profile at Nielsen Bases. The dynamism in the industry is exciting and inviting with its myriad challenges. It feels great to be back," said Adarkar.

Adarkar brings with him 17 years of rich and varied experience in research that spans FMCG, services and high-end manufacturing industries.

Prior to joining Nielsen, he was Market Probe MD India & Middle East operations.