Indiantelevision.com Team

(2 February 2010 2:25 pm)

MUMBAI: In the wake of a multi-agency pitch, RK Swamy BBDO Delhi has won the creative duties of Lloyd Group's consumer electronics business.

Commenting on the win, RK Swamy BBDO president North Ajit Shah says, "We are excited to be working with Lloyd. Our goal is to help them carve out a rightful place in the Indian market against the major foreign brands."

The challenge for the different agencies is not only to familiarise the consumers with the brand 'Lloyd' but also to help them understand the new products. RK Swamy BBDO scored over the other agencies in terms of the understanding of the product category and creatives. The agency's presentation included a 360 degree communication concept that will be adopted by Lloyd in due course of time.

The group, already offering LCDs and ACs, is planning to expand its product portfolio with several new lifestyle products including mix of household utility items and kitchen appliances.