Grey
wins creative duties of Dabur’s Fem & Oxybleach biz
Indiantelevision.com Team
(17 February 2010 11:58 am)
MUMBAI:
Grey India has won the creative duties of Dabur’s Fem
and Oxybleach business.
Bagged
after a multi-agency pitch, the accounts will be handled out
of the agency’s Delhi office.
The
Fem portfolio includes brands such as Stratum colour protecting
hair conditioners, Botanica anti-aging cream, Oxybleach cream
and Saka Men’s Bleach.
In
December last year, Dabur had roped in Bates 141 and Law &
Kenneth to handle the creative duties of Oxybleach ( for women)
and Saka Men’s Bleach respectively, both of which are
part of the Fem portfolio.
