Indiantelevision.com Team

(11 February 2010 11:10 am)

MUMBAI: LG Electronics, which is a global sponsor of the International Cricket Council (ICC) events, has launched a campaign ‘Lead XI’ for the ICC World Twenty20 that takes place in the West Indies in April.

The consumer durable giant says that it is acknowledging the young talent and presenting 'India’s future Star' on a global platform. The Lead XI contest ends on 28 February.

15 kids will be selected through a national level competition. The 30-second audio visual video needs to be uploaded on LG India website (www.lgindia.com) or submitted at one of the LG Best Brand Shoppe. A panel of independent judges selected by LG will judge the entries and select the winners. To witness the success of their kids, LG will also send one of the parents/guardians along with each winning child to West Indies.

LG Lead XI is an initiative embarked by the ICC and driven by LG Electronics. LG conducts a national level talent contest to select the children who would lead the Indian cricket team to the ground.

LG Electronics India MD MB Shin says, “LG India takes pride to make the Lead XI contest an integral part of ICC tournaments till the time LG is associated with ICC. Recognising the existing and growing passion for cricket in India, especially at the highest level of the game which is nation versus nation, we aim to make it an integral part of our marketing efforts as well. With the new brand identity on salver, LG Electronics aims to continue the strong relationship with cricket and bring innovation to the sport and its association with our consumers.”