Indiantelevision.com Team

(1 February 2010 8:45 pm)

MUMBAI: Kolkata-based McNroe Chemicals has roped in Maxus to handle its media account.

The size of the account is estimated to be in the region of Rs 150-200 million.

As part of its new mandate, Maxus will work along with McNroe's internal media buying and Future Brands which also works closely as consultants for McNroe's brands.

McNroe Chemicals is the manufacturer of the Wild Stone brand of deodarants.