MUMBAI:
Despite its poor on-field performance, the IndiaN Premier
League (IPL) franchise Kolkata Knight Riders has signed up
four more partners.
Kolkata Knight Riders CEO Joy Bhattacharya says that Videocon
has come on board as the jersey sponsor. This is a corporate
sponsorship and Videocon will have a presence on the leading
arm and helmet. The energy drink Triple X has also come on
board and has taken the back.
For
merchandise, the franchise has tied up with Lux Cozy. The
company will roll out co-branded T-shirts and the colour will
change to purple from black and Gold. The franchise was looking
at doing this last year but with the event shifting to South
Africa, it did not become feasible.
The
franchise has also done a promotional tie up with Fosters.
Fosters does Art of Chilling parties and these will now be
done in association with Shah Rukh Khan's team. This activity
will start rolling out a few weeks before the event kicks
off.
KKR,
which has inked all fresh deals for a one-year period, is
looking out for two more sponsors. Existing deals with the
likes of Nokia (principal sponsor), Sprite (beverage partner),
Tag Huer, Next and Reebok (kit) continue.
