Indiantelevision.com Team

(8 February 2010 3:20 pm)

MUMBAI: Allied Media, the media planning, evaluation and buying arm of Percept, has bagged the media duties of Lovely Professional University (LPU) in a multi-agency pitch.

The account size is pegged at Rs 200 million.

Allied Media will be tasked with all media planning and buying responsibilities for LPU. This will include planning and executing LPU’s media campaign.

LPU assistant director Aman Mittal said, “We went ahead with Allied Media because of their strategic planning and 360 degree implementation coupled with the media buying practices. We realised Allied Media understands LPU's brand specific requirements and is capable of delivering the desired results corresponding to the brand equity enjoyed by the university.”

Added Allied media deputy GM Surbhi C Murthy, “We are proud to share LPU’s ‘Vision of building a Knowledge based Society’. With our association we will ensure that their vision and strengths are communicated to a much larger audience, ensuing acknowledgement of LPU’s professional eminence at the national platform.”