Indiantelevision.com Team

(6 February 2010 5:05 pm)

MUMBAI: After years of partnering with Microsoft, Facebook has decided to take over its own display advertising from the former.

Microsoft Bing general manager Jon Tinter wrote on a company blog, "We made the mutual decision that Facebook would take over responsibility for selling display advertisements on its own site."

In 2007, Facebook had partnered with Microsoft and had invested about $240 million in the social networking site. The deal had also allowed Microsoft to exhibit a small percentage of ownership in Facebook and become the latter's exclusive advertising partner.

Facebook will now once again center on its relationship with Microsoft wherein Microsoft will include more Bing features in a bid to help customers make faster and smarter decisions.