Indiantelevision.com Team

(6 February 2010 3:00 pm)

MUMBAI: VacationRental, a specialised website in the vacation rental industry, is launching a new advertising campaign this Super Bowl Sunday. The company is kicking off the campaign with a new commercial featuring Unitard, the semi-famous but always humorous superhero of the vacation rental industry.

In the ad, Unitard tirelessly fights for the happiness of travelers, and he will not rest until people learn the benefits of vacation rentals. Much like VacationRental.org, Unitard wants to help families have enjoyable vacations. To do so, he is working tirelessly on the front lines to keep people from staying in uncomfortable hotel rooms.

Says VacationRental.org. president and CEO John Romano, "We at VacationRental.org realize the many benefits that vacation rentals have over staying in a hotel or similar lodging while on vacation. It's our hope that this new commercial and ad campaign will bring this realization - as well as a few laughs - to our fellow travelers."