Indiantelevision.com Team

(5 February 2010 6:40 pm)

MUMBAI: Ogilvy & Mather's out-of-home (OOH) specialist agency Ogilvy Landscapes has won the outdoor media business of Canara HSBC Oriental Bank of Commerce Life Insurance Company for the second time in succession.

Landscapes won the account following a multi-agency pitch that included ten agencies.

Says Ogilvy Landscapes country head Rajesh Badani, "As OOH was the primary media for the launch, the challenge was to work on a OOH strategy to induce the bank customers to the branches of these three banks, where they could get to purchase the insurance products, as these products were being sold only through bank branches of these three banks."

Incidentally, Ogilvy Landscapes won this business in a multi-agency pitch for the first time in 2008, when Canara HSBC Oriental Bank of Commerce Life Insurance Company was planning to launch its insurance products.