Indiantelevision.com Team

(4 February 2010 4:55 pm)

MUMBAI: Creative and integrated brand communication agency Six Inches Communication has been roped in by Kenya-based IT company Craft Silicon and Klear, a Middle Eastern company, for devising and implementing rebranding strategies for the respective companies.

This is the second time in past two years that Six Inches has been contracted for projects from offshore clients. Last year, Six Inches did a complete rebranding for an IT firm, Technology Associates, based in East Africa and Middle East.

For Craft Silicon, Six Inches will study, rebrand the company and recreate all communication materials for external and internal purposes.

Said Craft Silicon director marketing Rakshit Bolhar, "I was impressed with the brand transformation they carried out for another company here and decided to go ahead with them. The energy and holistic solution they bring on table is at par to international standards. I am sure we have made the right choice by choosing them."

For Klear Water, Six Inches will repackage the brand and create a fresh new identity as well as create brand communication for the same along with an interactive microsite for the product.

Said Six Inches founder & managing director Pravin Shah, "2010 looks promising for us. The team is very excited to explore and execute projects targeting a different market altogether. A lot of responsibility is attached to this. However, keeping in mind the seamless execution of our last engagement, I am confident that this will be another case study in our portfolio. With these projects in hand, we are now planning to set up a liaison office in Kenya and Dubai for future businesses."