Indiantelevision.com Team

(4 February 2010 3:00 pm)

MUMBAI: Lodestar Universal Delhi has won the media duties of Population Service International of India (PSI), Omron Healthcare and Verisign. All the three companies are based out of Delhi.

Lodestar Universal COO Anamika Mehta says, “We ended 2009 with Tata Docomo business and have begun 2010 with three new business.”

The PSI business was bagged post a multi-agency pitch. In addition to Lodestar, agencies including Dentsu, Carat India, Maxus and ZenithOptimedia participated in the pitch. The account size is pegged at Rs 100 million.

Set up in 1988, PSI has programmes under HIV/AIDS, family planning and proper nutrition. It addresses other social problems to achieve positive behaviour.

Meanwhile, the other two business, Omron Healthcare and Verisign, were won without any formal pitch process. The combined account size for the two businesses is pegged at Rs 150-180 million.

Omron Healthcare, a subsidiary of Omron Corporation, is a marketer and distributor of medical, home healthcare, and wellness products. Verisign is a provider of Internet infrastructure services for the digital world.