MUMBAI:
Parag Milk Foods, which functions under the brand name 'Gowardhan', has assigned
Carat Media with its media duties.
The
size of the account is pegged between Rs 120 - 150 million.
Says Parag Milk
Foods VP marketing Rahul Akkara, "Carat's understanding of the category coupled
with their integrated marketing solutions approach gave us the comfort of working
with the team. The team is quite passionate and has high energy level that is
important to us, given that our products are in the launch phase."
Adds Carat India
MD Kartik Iyer, "We look forward to partnering the client in creating innovative
media solutions that makes Go the first choice in processed milk products."
