MUMBAI:
Punj Lloyd, which provides integrated design, engineering, procurement, construction
and project management services in the energy and infrastructure sectors, has
launched its 2010 campaign, 'Done. The Punj Lloyd Way'.
The campaign has
been conceptualised by Singapore-based as agency, C2 Design. The media mix has
national as well as international print and outdoor.
As part of its
first ad campaign targeting the Indian subcontinent, Punj Lloyd has rolled out
a series of print ads. For outdoor, the company is targeting locations like bus
shelters in New Delhi, Changi Airport Immigration - North and South Trivision
and Delhi International Airport - Departure (after Immigration).
To cater to the international audience, the print campaign will be published in
the Economist (ME & Africa), Meed (ME), ENR, Pipe Line & Gas Journal,
Business Today and Business World.
