(30 August 2010 5:10 pm)

MUMBAI: To celebrate touching the eight million subscriber mark, DTH service provider Dish TV has launched a service campaign – ‘Call me’ and ‘Home Pick’ service.

The company says that it will reach out to the customer instead of the customer calling the company.

With this service campaign, Dish TV strives to deliver an engaging and personalised experience to its subscribers.

With 'Call Me service', a Dish TV subscriber can get all his queries answered by just sending an SMS. Dish TV subscribers can send an SMS 'Call Me’ to 57575 from their registered mobile numbers (RMN) and the subscribers will get a call back from Dish TV within 15 minutes. The objective behind this service is to give timely response and call back time.

A subscriber located even in the remotest area will get a call back within 15 minutes. Through this service the customers will be relieved from frequent call drops and waiting time on the IVR.

Dish TV COO Salil Kapoor said, “Our service campaign – Khushiyan Har Pal, comes with unique services like Call Me and Pick Me’. Being launched for the first time in the service industry, these services will empower our subscribers and assure them the best of services at their doorstep. The Home Pick service has been designed keeping in mind those subscribers who find it difficult to recharge their Dish TV account due to busy schedules and for those customers who prefer to pay in the same manner as they were used to paying to their local cable operator.”

The company adds that the Home Pick facility is one of the most convenient modes of recharge available to a subscriber. As the name suggests, the amount of subscription recharge is picked up from a subscriber’s home. It empowers Dish TV subscribers to recharge their connections at their door step. To avail this facility the subscribers need to send an SMS ‘Home Pick’ to 57575 and an executive will personally visit the subscriber to collect the recharge amount.