Indiantelevision.com Team

(3 August 2010 7:40 pm)

MUMBAI: Britannia Industries is launching a new television commercial for its biscuit brand Tiger Glucose in a bid to gain higher share of mind and gain consumers in new territories.

The commercial is based on the child and mother relationship and her angst when her child steps out of the house on an empty stomach.

Created by Lowe Lintas & Partners, the creative depicts a real life situation in a school where hunger gets the better of this kid who cannot take a long speech on India's progress and shows the guts to speak out and question the very basic…khali pet pe India tiger kaise banega?

Loaded with the energy of 'Tiger', the brand promises no empty stomach and India's progress.

Madison is the media agency.