Indiantelevision.com Team

(17 August 2010 12:30 pm)

MUMBAI: In its desire to gear up its online presence, battery brand Amaron has roped in a Chennai-based advertising agency, Optima Advertising, to handle its online marketing activities.

The agency bagged the account after a multi agency pitch process.

On its part, Optima will devise a strategy to manage Amaron Batteries’ online image that is not much active on digital media as yet. Viral films will also be developed to promote the battery brand.

Optima would also use social media to engage users with the brand. A Facebook application will be launched and a Twitter account created to converse with the target audience.

Optima Advertising operates in the field of full service advertising solutions, digital communication and technology initiatives and has been associated with leading brands like Kaya Skin Clinic, Vivel (soaps, shampoos and fairness creams), Great Lakes and Naturo among others.