MUMBAI:
Mates, the entertainment arm of Madison World, has signed
a Rs 1 billion deal with John Abraham for three years wherein
Mates will handle the Bollywood actor's account.
Under
this minimum guarantee partnership, Mates will exclusively
handle the actor's endorsements, appearances, events, licensing,
television tie ups and marketing representation.
John
currently represents a host of brands including Garnier for
Men, LG mobile phones, Yamaha bikes and Castrol engine oil.
Madison
World is a 22 - year - old diversified communication group,
with 20 units across nine specialised functions in advertising,
media, out-of-home, pr, rural, retail, entertainment, mobile
and sports.
