Indiantelevision.com Team

(12 August 2010 7:00 pm)

MUMBAI: LifeCell India strategic communications campaign wins again following regional campaign of the year win at PR Week Asia awards.

Hanmer MS&L India, part of MS&LGroup, has been awarded a "Stevie Distinguished Honoree" medal in the Communications or PR Campaign of the Year- Marketing and Consumer Services category by the International Business Awards. The agency has bagged the honour for its campaign to overcome Indian cultural taboos and build the LifeCell brand.

Earlier, the campaign had secured top honours at last year's Asia Pacific PR Week awards with regional product development campaign of the year in the general consumer awards category.

Nicknamed Stevie for the Greek word "crowned," Stevie Distinguished Honorees were selected from more than 1,700 entries received from organizations and individuals in over 40 countries. The LifeCell brand campaign was awarded honoree status after two rounds of judging by global professionals.

LifeCell International is the first and largest private cord blood stem cell bank and stem cell solutions provider in India which facilitates the cryogenic preservation of umbilical cord blood stem cells. Hanmer MS&L successfully positioned LifeCell as the most preferred and reliable brand in India that provides comprehensive stem cells solutions. Hanmer MS&L was responsible for formulating and implementing various creative stakeholder engagement programmes, complimented by a strong media visibility campaign across a diverse and multicultural Indian society. Customer "connect" programmes such as "Future mom 2009" - a ramp walk for pregnant women and free antenatal workshops - is an example of how the agency helped to establish a strong association between the brand and the target audience.

Said Hanmer MS&L India CEO Jaideep Shergill, "In healthcare, a PR agency's role is not restricted to media management but extends to helping organisations in understanding and creating demand among consumers, communicating effectively with the medical community about products, services and technological advances, developing and articulating policy and developing crisis and issues management strategies. Over the years, Hanmer MS&L has focused on creating a strong consumer healthcare practice which has consistently worked at raising the bar in the way we service our clients, with the objective of adding value to every facet of the communications effort. It indeed is a moment of pride and joy for us to win this accolade at the International Business Awards. We congratulate the team for their performance and aspire to soar higher in the days to come."