Indiantelevision.com Team

(29 April 2010 4:15 pm)

NEW DELHI: Kaya Skin Clinic has launched a new television campaign to capture the common complaint of women that whatever they do to take care of their skin, it might not be the best for them.

Says Kaya marketing head Suvodeep Das, “Consumer research has shown that very often people are not happy with their current skin care regimen but do not know what to do about it. They seek expert advice to take care of their skin care needs.”

Launched with a two pronged communication strategy, the campaign aims to guide the customers to get proper skin care advice as well as educate them about the need for having a scientific approach towards regular skin care.