Indiantelevision.com Team

(28 April 2010 3:25 pm)

MUMBAI: Playboy founder Hugh Hefner will receive the PromaxBDA Lifetime Achievement Award at the group's 2010 conference.

The event will take place from 22-24 June 2010 in Los Angeles.

Hefner will be interviewed by CNN's Larry King about building one of the most identifiable entertainment brands in the world over the last 50 years. Hefner also will discuss how the art and design of Playboy have influenced American culture in a session on 24 June.

PromaxBDA president CEO Jonathan Block-Verk says, "Hugh Hefner has inspired a generation of creativity, and there is no denying that Playboy has been one of the most iconic brands of the last century."