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Indiantelevision.com's Media, Advertising, Marketing Watch
 
IPL ratings survive controversies
 

Indiantelevision.com Team

(24 April 2010 3:05 pm)

 

MUMBAI: The Indian Premier League (IPL) may have entered murky waters, but television audiences are unconcerned as they stay glued to their TV sets with the third season almost coming to a close.

The 10 matches played between 11 April-17 April have fetced an average TVR of 4.03. Leading the ratings turf is the match between Mumbai Indians and Rajasthan Royals, played on 11 April, that got a TVR of 5.9.

The last 53 IPL matches have a got a rating of 4.5 compared with 4.7 in the first season and 4.0 last year, according to Tam data.

The IPL has managed a cummulative reach of 138 million this year compared with 100 million in the first year and 121 million in the second year.

 
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