Indiantelevision.com Team

(14 April 2010 11:30 am)

MUMBAI: Shantonu Aditya has joined Manhattan Communications, a total marketing solutions company, as co-promoter and executive director.

Besides Adris Chakraborty, other investors in Manhattan Communications and its affiliates include Bennett, Coleman & Co India, and original VC investors of PayPod Inc., USA.

PayPod, a technology company developed by tech start-up guru Sashi Chimala, was acquired by MediaMorphosis in 2009. PayPod's proprietary AD network software currently powers the company's Ethniconline portal.

Manhattan Communications provides advertising, branding, public relations, marketing (media, interactive, ATL, BTL) and events management, in India and abroad. The company and its affiliates have offices in India, US and UK.

The company's New York headquartered US affiliate MediaMorphosis Inc. and the online portal Ethnic-online (EON) provide full suite of offline and online marketing agency services and solutions, specialising in targeting ethnic market spaces - specifically the rapidly expanding affluent South Asian diaspora in North America and globally.

Manhattan Communications provides strategies and solutions to meet the marketing and branding objectives of clients, including aggressive customer acquisition strategies, guerrilla marketing and shaping of new market spaces.

Says Manhattan Communications chairman and founder Adris Chakraborty, "We are extremely excited to get Shantonu as our partner. His vast experience, expertise and relationships in the media and advertising space will help us chalk our aggressive growth plans, in India and globally. I am confident, that Manhattan Communications will scale new highs under Shantonu's leadership".

Adds Aditya, "After working nearly 10 years in the television space with Sony Entertainment Television, Sahara One and UTV Broadcasting, and prior to that in the consumer durable and FMCG business, I am excited to become a full time entrepreneur partnering with Adris. Manhattan and its affiliate companies have a robust and scalable business model, and we have clear head start with focus on the global ethnic market with a complete suite of off line and online solutions".

Aditya had quit UTV Global Broadcasting Ltd as executive director in late 2009.