Indiantelevision.com Team

(30 April 2010 5:55 pm)

MUMBAI: Mudra Terra, the rural marketing arm of Mudra Max, has bagged the media rural activation mandate for Glucon D. The account will be handled out of the Mumbai office.

Says Heinz India VP marketing Sundip Shah, "We are happy to have Terra on board as our rural activation agency for Glucon-D. It is our endeavor to reach, involve and engage more and more consumers in order to make Glucon-D relevant to them. Terra with its experience and expertise in rural communication will help in contributing towards this goal."

Terra VP & head Ajay Sundaram said, "Glucon D will help the agency gain knowledge about the category. With this partnership, we hope to bring value across the table which is appreciated by our client Heinz India."

Glucon-D was introduced in 1994 and has been the category creator and dominant market leader ever since. Glucon-D is a glucose based beverage and is available in powder form.