Indiantelevision.com Team

(1 April 2010 12:49 pm)

MUMBAI: Chennai-based creative agency 1pointsize has won the creative duties of Pasta Bar Veneto, a chain of Italian restaurants from Fifth Avenue Hotels & Resorts.

The agency will be involved in the advertising and design work of the restaurant.

Pasta Bar plans to set up its first outfit in Chennai and then scale up to 60 restaurants over two years.

Says Fifth Avenue Hotels & Resorts MD Vinod Sharma, “There are way too many pizzerias in India and way too few Pasta Bars. Worldwide, the popularity of pastas is zooming, and we thought there couldn’t be a better time to roll out a national chain of pasta bars. At the core, The Pasta Bar Veneto is targeted at the young foodie. Our first Pasta Bar will be at Alsa Mall, Chennai, and then we plan to scale it up to over 60 restaurants in the next two years. We’ve chosen 1pointsize as our creative partner and brand guardian as they bring class and creativity to the table."

Adds 1pointsize CEO Sharad Haksar, “We are very excited about The Pasta Bar Veneto as there is clearly a market for it. What impresses us most is the amount of detailing that has gone into the restaurant from day one.”