Indiantelevision.com's MAM Stories Archives - 2010
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MAM Stories in the month of March
 
 
* BBN to start India operations with Eggfirst
( 19 March 2010 )
* IPL ratings stay flat at 5
* Vikas Bhambri joins Mudra Max as SVP- OOH
( 18 March 2010 )
* Zapak elevates Kelkar and Shetty to regional sales heads
( 17 March 2010 )
* Big FM to exploit classified ads with new vertical Big Impact
* Ad industry has to spread across new geographies to drive long-term growth: Sorrell
* Reebok makes fan gear for IPL franchises available on HomeShop18
( 16 March 2010 )
* Mahindra Holidays to sponsor Yuki Bhambri
* Visa extends Fifa-themed marketing campaign
* Infibeam.com is official online partner for IPL merchandise
* Ignitee to promote 'Love, Sex and Dhoka' on social media
* Hamdard selects Karishma Initiative as media AOR
* Thought Bubbles is Donear Suitings' creative partner
* IPL opens strongly with a rating of 7 in Metros
( 15 March 2010 )
* MRF ties up with IPL for Blimp
* BBC gets Proximity to handle TV Licensing's direct marketing
* OAC 2010 to explore 'from fragmentation to fraternity'
( 13 March 2010 )
* Tendulkar is UN Environment Prog goodwill ambassador
* Percept ropes in 4 sponsors for Commonwealth Boxing
* Havells to launch 3 TVCs during IPL for max visibility
( 12 March 2010 )
* Royal Challengers extends Katrina’s contract for 2 years
* NewsX awards creative duties to TBWA
* UNAids appoints Preity Zinta as goodwill ambassador
* Ignitee Digital bags five new accounts
( 11 March 2010 )
* Rahul’s wedding propels Imagine to peak ratings
* Vodafone launches 'Star of the Match’ competition for IPL 3.0
* OOH Media to market ad inventory for Mega Cabs
* HDFC Standard Life renews sponsorship deal with Rajasthan Royals
* NBA, Mahindra partner for recreational basketball
* ICC eyes L&M opportunity for future events
( 10 March 2010 )
* Sports channels to earn Rs 28 bn ad revenue over 14 months
* Linc Pen inks sponsorship deal with Rajasthan Royals
* Diet Coke helps people 'Stay Extraordinary' in new marketing campaign
* Karbonn Mobiles in two-year deal with IPL
* Mountain Dew teams up with Kings XI Punjab
* MediaCom gets Avinash Pillai as national buying head
* Videocon d2h ropes in Abhishek Bachchan, plans Rs 1 bn marketing push
* Volkswagen creates special TOI edition for Polo
( 9 March 2010 )
* LG Electronics gets Akshay Kumar as brand ambassador
* Digital Law & Kenneth wins Parle product portfolio
* IPL3 to see 14% rise in viewership: MEC study
( 8 March 2010 )
* IPL targets 80 licensing and merchandising deals this year
* Calcutta HC pulls up HUL for Tide ad
( 6 March 2010 )
* Neo Sports marketing & comm head quits
* McCann Delhi bags Greenply creative duties
* Hygienic Research Institute gets Mediacom as media partner
( 5 March 2010 )
* Star Plus becomes No 1 after 22 weeks
* Ad Club Cochin calls for entries for annual ‘Pepper Awards’
* HUL, P&G row over detergent lands in court
* Royal Challengers ‘Fantastic fans Challenge’ contest announces four winners
* Rajeev Luthra joins MPG Active as business director
* Tennis star Elena Dementieva to endorse Maui Jim sunglasses
* General Mills launches new TVC for Pillsbury
( 4 March 2010 )
* Pepsi "wows" youngsters with its new thematic campaign
* Asci to examine HUL's Rin ad on 23 March
( 3 March 2010 )
*Airtel Digital TV offers discount to HDFC card holders
*Candid Marketing adorns new brand identity
*Rediffusion Y&R gets Shubho Sengupta as creative head, digital
*Katrina Kaif joins the Lux brigade as new brand ambassador
( 2 March 2010 )
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