Indiantelevision.com's MAM Stories Archives - 2010
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MAM Stories in the month of Feb
 
 
* Facebook, Twitter give viral marketing a pulse
* Brands have to be showstoppers to grab time-starved consumer attention
* Challenge for marketers is to craft consumer desire to build consumption
* Advertising legend Mani S Ayer passes away
* Allied Media bags media duties of Lovely Professional University
* Colors strengthens sales team with 2 national directors
( 8 Feb 2010 )
* HDFC Standard Life launches new TVC
* Facebook ends ad deal with Microsoft
* VacationRental to launch new ad campaign
( 6 Feb 2010 )
* Mohanachandran puts in papers at OgilvyOne
* Ogilvy Landscapes wins Canara HSBC OBC Life Insurance media duties
* Zee ropes in Hero Honda as title sponsor for Hockey World Cup
* Ogilvy Kolkata ups Malini Sengupta to GM
* Kavita Bagga is Sab Miller head of national key account
* Emerging markets lead media inflation: Lodestar Universal
( 5 Feb 2010 )
* UTV Bindass to roll out its first brand campaign
* Rajasthan Royals eyes $1 mn revenue from ticket sales
* Publicis Ambience makes top rung changes
* Six Inches eyes growth in East Africa & Middle East
* Lodestar Universal debuts 2010 with three account wins
* Grey's national creative director Shalini Dam quits
( 4 Feb 2010 )
* Whirlpool ties up with Kings X1 Punjab
* Allied Media appoints Amol Mohandas as GM
* Carat Media bags Parag Milk Foods media duties
* TV18 marketing head Neel Chowdhury quits; to join Obopay as VP, CMO
( 3 Feb 2010 )
* Titan launches ‘Experience Zone’
* Dish TV to spend Rs 40 mn in marketing brand ambassador SRK's movie
* Lintas India gets empanelled by Income Tax dept
* Bhautik Mithani joins Rediffusion - Y&R as CFO
* RK Swamy BBDO bags creative duties of Lloyd's consumer electronics biz
* Starcom MediaVest launches OOH agency 'Vector'
* Malvika Mehra, Amit Akali quit O&M
( 2 Feb 2010 )
* McNroe Chemicals gets Maxus to handle its media duties
* Pearls introduces Brett Lee as brand ambassador
*Adclub Bangalore’s Big Bang Awards on 26 Feb
*Barclaycard unveils new ad
* OMD bags media duties of Parryware Roca
( 1 Feb 2010 )
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