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  • ZEE partners with AIF to impact social change in India

    Submitted by ITV Production on May 11

    MUMBAI: In ongoing efforts to support charities dedicated to fostering socio-economic development around the world, ZEE Americas sponsored the American India Foundation‘s 6th Annual New York Young Professionals Gala this April. Each year, AIF raises awareness and funds for one major cause, ranging from neo-natal health and education to healthcare for HIV positive women and children. This year‘s nominated program was MANSI (Maternal and Newborn Survival Initiative), which aims to lower the infant mortality rate and lessen childbirth complications for women in rural areas of India who have limited access to proper medical facilities and practitioners.

    ZEE Americas GM, Sameer Targe said "As a leader in South Asian entertainment, we are an inseparable part of the South Asian community in the United States. ZEE believes in supporting initiatives that promote social and economic change, especially when it comes to empowering the youth and their efforts to make a difference in the lives of those less fortunate."

    AIF‘s annual gala has grown from strength to strength each year. With 500 guests in attendance this year, the event was hosted by Reshma Saujani, the first Indian-American woman to run for Congress, and included a live and silent auction (with prizes including a 3-night stay at the Leela Palace Hotel in Bangalore and a tour of the Nasdaq Headquarters with CNBC host Seema Mody), buffet dinner, and dancing featuring music by DJ Tiger. AIF raised over $100,000 this fiscal year with all the proceeds benefitting MANSI. Highlights of the gala can be seen on ZEE Americas‘ entertainment network, ZING, which is specifically geared toward the South Asian American youth and their strides within the community.

    The 6th Annual American India Foundation Young Professionals Gala on ZING: http://bit.ly/12Lm3ZD

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