Mumbai: STAR Pravah scaled a new high on the viewership charts as it touched the figure of 234 GRPs in Week 05?12 continuing its leadership in the Marathi GEC category. This is the highest ever GRP attained by Star Pravah. Star Pravah ranks no 1 in prime time GRPs amongst all Hindi and Marathi General Entertainment players with 139 GRPs.

STAR Pravah?s Pudhcha Paul (7.30 pm Mon- Sat) and Swapnanchya Palikadle fetch the highest TVR at their slots beating all Hindi and Marathi General Entertainment with a 4.1 and 4.2 TVR respectively. Star Pravah?s Bhandaa Saukhya Bhare (6.30) pm also rules the slot amongst all entertainment channels with an average of 2.8 TVR for the past 4 weeks.

The Channel that has been engaging in providing the best Marathi content across all genres ranks No 1 in Pune with 329 GRPs.

Shrabani Deodhar, Programming Head, STAR Pravah says,? At Star Pravah we have been constantly reinventing and innovating our content offering for our audiences and are happy with the response of the viewers.?

In addition to the fiction content, STAR Pravah has also been committed to premiering some of the biggest and the best Marathi blockbusters weeks within the theatrical release. 2 out of the top 5 rated movies of 2011; Fakt Ladh Mhana (4.5) and Moraya (4.1) across Hindi and Marathi GEC markets belong to the STAR Pravah bouquet.

Commenting on this landmark achievement, Yogesh Manwani, VP Marketing, says,? Our differentiated content offering coupled with our wide scale consumer engagement initiatives have helped us widen our reach and boost the brand affinity. It is our continuous endeavour to entertain and engage our viewers through our offerings.?

MUMBAI: Take a journey into the parallel world where the known and the unbelievable coexist as STAR Pravah, Maharashtra?s favourite entertainment channel brings to you Anolkhi Disha, a thriller series of fascinating stories by noted writer Narayan Dharap. Anolkhi Disha marks the directorial debut of Mahesh Kothare on Television as he narrates some of the most unimaginable tales. The show premieres on December 9th, every Friday-Saturday from 9.30 - 10.30 pm.

Narayan Dharap, a celebrated thriller genre writer is loved by most Marathi readers. Like his books, the show Anokhi Disha will also focus on chronicles that are beyond the realm of reality. It talks about interplay between the unidentified and the expected. A must watch for all who love to uncover what is unheard of.

Commenting on this path breaking concept, Shrabani Deodhar, Head of Programming, STAR Pravah says, "Star Pravah always aims to give his audience something new and refreshing. We now bring to our viewers Anolkhi Disha which presents stories written by Narayan Dharap. I am positive that the show will captivate our audiences and transport them to the mystical world of the unknown"
Yogesh Manwani, VP Marketing, STAR Pravah says, "With Anolkhi Disha which is a thriller fiction, Star Pravah is now expanding its existing established genres. We are committed to serving the audiences content that which has never been explored on Marathi Television. Anolkhi Disha is a step towards achieving this goal."

Mahesh Kothare says." Anolkhi Disha is series of assorted stories by Narayan Dharap. It is a sincere attempt to give our viewers an idea about thriller fiction. This has not been attempted so far by anyone on Marathi television and I am glad we are the pioneers in the genre."

STAR Pravah, Maharashtra?s favourite Entertainment Channel has been growing from strength to strength ever since its inception in 2008. The channel touched the magical mark of 214 GRPs in Week 46 and has been delivering successful shows like Pudhcha Paul, Swapnanchya palikadle, Don Kinaare?Doghi Aapan and many more. The World Television Premiere of Moraya had recorded a TVR of 4.2, making it the highest viewed movie across all channels.