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How will the new breed of content creators fit in the digital space with big daddies around?

MUMBAI: The beauty of digital is that the younger audience can bubble up digital content for the older audience. With videos and internet becoming synonymous with each other, we tend to consume more information in the form of videos in today's time. Reports say that Indian content gets roughly 7...

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Viacom18 launches its AVOD platform VOOT; to move its entire content library

MUMBAI: Finally setting to rest about when it would launch its OTT platform, Viacom18 launched its digital VOD platform VOOT. VOOT will be an advertising led VOD platform and will be available for free on iOS, Android and web.

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VOOT plans to launch separate app for kids

MUMBAI: Viacom 18's latest offering, its OTT arm VOOT, is banking heavily on the network's rich kids content. Not only that, it plans to go beyond the network's flagship shows like Motu Patlu and Shiva, and acquire kids content from an array of producers, small and large. The OTT player has already...

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Mullen Lintas wins creative mandate of Viacom 18's VOOT

MUMBAI  As it gears up for the consumer launch of its advertising led VOD platform VOOT, Viacom18 has appointed Mullen Lintas, the advertising agency of the Mullen Lowe Lintas Group as its creative partner. The agency?s mandate would be to provide strategic recommendations pertaining to marketing...

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Viacom18 Digital Ventures ties-up with technical partners for VOOT

MUMBAI: Viacom18 Digital Ventures has announced the line-up of technical partners for its upcoming digital Video On Demand (VOD) platform VOOT. To build and roll out its Over-the-top (OTT) streaming service, Viacom18 has roped in partners with an extensive international experience. Kaltura, one of...

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