MUMBAI: The Mobile Marketing Association Forum series has evolved to become the leading global platform for brands, agencies and publishers to share their experiences and success in mobile marketing.

Percept Activ, the strategic business unit of Percept Media, expertly coordinated and executed the inaugural India edition of the premier global Mobile Marketing Association Forum (MMAF) 2012 which was held from September 20-21, 2012 at The Leela Kempinski, Gurgaon.

The MMAF brought together leaders of the industry who are focused on building mobile campaigns around branding, engagement and analysis, for a Smarter Tomorrow.MMAF India 2012 featured an unparalleled programme that celebrated the way that the mobile channel is redefining marketing.

Percept Activ focused on the area of brand communication activities, encompassing both promotional activation and event activation. The two day event consisted of a workshop, held on the first day, on Mobile Marketing Fundamentals which was followed by a conference and the SMARTIES India Awards Night, held on the second day.

The enhanced Keynote and Conference Sessions covered the latest innovations, trends and best practices in the global mobile advertising industry. Attended by over 200 Indian and international delegates, MMAF featured industry experts representing the key players in the mobile marketing ecosystem?Brands, Agencies, Technology Innovators, Publishers & Operators, as they shared their learning?s and best practices. The focus was on tapping mobile as a critical marketing channel for building smarter campaigns leading to smarter branding, smart sales and ultimately a smarter tomorrow. The conference was followed by the SMARTIES India Awards Night which recognised and celebrated the best in the mobile marketing industry.

The first Smarties India 2012 awards winners were adjudged by a global jury of senior brand marketers and advertising executives under the guidance of Jury Chair Vishnu Mohan, Chief Executive Officer, Havas Media Asia Pacific.

Commenting on the successful execution of the event, Sanjay Shukla, Chief Operating Officer, Percept Activ said, ?We are honored to be associated with The Mobile Marketing Association Forum. India is at the crux of much of the mobile advertising growth globally, being the world?s second-largest mobile market. Being the first MMAF in India, the smooth functioning of the event was crucial. Focused conferences and awards are fast emerging as an organized format of engagement for the B2B segment and our expert understanding of the format helps us become an agency of choice.?