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Countering the industry-wide challenge of digital ad frauds

Digital advertising has brought with it an array of unique benefits like precise targeting, measurable and trackable performance indicators, and the ability to provide extremely personalised customer experiences. Advertisers can now practically do things that they could only dream of earlier....

MAM Media and Advertising Digital Agencies
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Vertoz introduces two new business verticals to its portfolio

Vertoz, a leading programmatic ad-tech and digital media company, recently announced the launch of two new business verticals - ZKraft and PubNX. In addition, it also announced the incorporation of Artificial Intelligence (AI) and Machine Learning (ML) to its proprietary programmatic advertising...

MAM Marketing Brands
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Guest column: Remarketing and its significance for brands

Remarketing is a smart marketing strategy that enables brands to identify and target those specific customers who have visited the brands’ website but may not have made an immediate inquiry or purchase.

MAM Marketing MAM
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Digital industry celebrates Union Budget 2018

MUMBAI: The Union Budget for 2018 that was finally unveiled yesterday turned out to be a rather disappointing one for the industry at large but Digital India and digitisation got prime time attention. The budget focused on the middle class and rural population, guided by the mission to strengthen...

Specials Budget Budget 2017
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Guest column: Cybersecurity in the advertising sector

Today, the world is experiencing a digital revolution and digital media plays a pivotal role in it. Having the potential to change the way we live our lives, it is the next big thing to watch out for. Digital media is omnipresent and is flooding our lives by leveraging every channel possible. With...

MAM Marketing MAM

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