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  • Vegit adds flavor to its Packaging

    Submitted by ITV Production on May 17

    MUMBAI: To stimulate the "senses" of consumers of any age, Vegit has unveiled new brand imagery with a refreshed packaging for its Snack Mixes, with a new tagline twist called "Hamara Mix, Aapka twist". The objective behind the new packaging is induce the brand in retail segment with profound freshness, sustaining & building on the present equity of Vegit?s Snack Mixes & retaining the primary product Aloo Mash as constant at this stage.Vegit is one of the most recognized and respected brands in the ready to cook market in India - a name that delivers the very best in taste and add ease along with excitement to the cooking experience.

    The refreshed packaging for Vegit is designed to enhance the value and brand awareness of Vegit ready-to-cook food solutions.

    With the expected picking frequency of shelf level and consumer likings/noticing levels towards packaging, Vegit?s consumer-friendly packaging has been carefully and creatively designed to meet the display needs of retailer as well as to ease and quicken the shopping process for customers.

    Using carefully developed graphics and bold colors, the designs communicate great taste and great quality. The dynamic packaging showcases the method of preparation so as to entice and educate consumers about the taste sensations along with the nutritional value. The high quality graphics showcase appetizing images of the snack which is packaged, reflecting the mouth-watering food that can be prepared with a "Twist" as the consumer is free to mix and add his/her own flavor to the dish. Vegit gives you a ready "Twist" recipe booklet along with each pack, to try out something new each time.

    Building on the existing equity of the product in market, the names and recipes of individual mixes are focused upon, while creating space for consumer engagement via recipes/ promos on back of pack. The three-hole grip adds carrying convenience for consumers. The new packages introduced include Snack Mixes like Aloo Tikki, Burger Patty, Aloo Bonda, Soya Roll, Cheese balls, Harabhara Kebab, Shammi Kebab, Veg Cutlet

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