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Tiger Global invest $6 million in TVF

The Viral Fever (TVF), an over-the-top (OTT) platform, has raised an additional $6 million (around Rs 41 crore at current exchange rates) from existing investor Tiger Global, according to VCCircle.

iWorld Over The Top Services
Uber appoints Pradeep Parameswaran as its new India head

Ride-sharing app Uber on Tuesday appointed Pradeep Parameshwaran as its new India and Asia head. The company's move is in line with its aim to double down on its investment in the country, as it looks to grab market share from home-grown rival Ola (ANI Technologies Pvt Ltd).

MAM Media and Advertising People
Uber Lite launched in India & other developing nations

MUMBAI: India is Uber’s most crucial market in Asia! Earlier this year, Uber sold its business in Southeast Asia to local rival Grab. Now, to tap the consumers in India and other ‘developing' nations, the ride-sharing app has announced the launch of a lighter version of its app, Uber Lite. Lite...

MAM Marketing Brands
Uber India launches new campaign with Virat Kohli

MUMBAI: Uber, the ride-sharing app that is redefining urban mobility across the world, has unveiled its new brand campaign, with brand ambassador Virat Kohli. The baseline, ‘Badhte Chalein’, is built around the brand’s new positioning that is intended to build Uber as an enabler of movement, that...

MAM Media and Advertising Ad Campaigns
India's taxi war may be headed for a truce

MUMBAI: Gone are the days when we had to book a cab by calling a local can agency, and that’s because cab aggregators in India have completely changed the way we book a cab. Back in the day, while Mumbai had its distinguished kaali-peelis, Delhi had its metro whereas Bengaluru didn’t have a great...

MAM Marketing MAM

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