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Survey finds word of mouth best way to discover content online

MUMBAI: All the world’s advanced technology has not been able to change this simple formula. With more video content to choose today than ever before, picking the best is a challenge. A survey from Parrot Analytics has found that word of mouth still reigns the lot when it comes to new show...

iWorld Over The Top Services
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'It is criminal for TV not to think of social change' - PMC's Kriss Barker

For most programming executives and managements in TV companies today, television is all about running on a treadmill chasing ratings, viewership, and the concomitant revenues, followed by the next bonus and promotion. Every trick in the creative book and outside it is resorted to keep the...

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Cricket, movies, TV shows and Amazon, according to Netflix’s Reed Hastings

Hotstar, Amazon, and Sony Pictures Networks India can heave a sigh of relief. Netflix CEO Reed Hastings has stated that the global streaming powerhouse is going to continue to focus on entertainment; cricket is not on the table at all. What this means that it will be refraining from participating...

iWorld Video On Demand
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Amazon Prime starts streaming original Indian, foreign exclusive content

MUMBAI: Amazon India today launched its Prime Video in India. Amazon prime users will get access to Bollywood blockbusters, Hollywood movies and TV shows, and kids’ programming and Amazon original series. Available on Google Play Store as of now, it is expected to be available Apple App Store soon.

iWorld Over The Top Services
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IndiaCast signs multi-year agreement with Spuul

MUMBAI: Over 60 percent current and upcoming Hindi and regional movies from the library of Viacom18 Motion Pictures, Colors and Eenadu Television will now be available for worldwide streaming on one of the most popular online streaming service for Indian

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