To The New

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TO THE NEW consolidates digital agencies; eyes Europe, US markets

Consolidated business aims to triple its manpower strength from 600 to 2000 by 2017.

MAM Media and Advertising Digital Agencies
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Kohli, De Villiers, Gayle, Dhoni & McCullum are Top 5 batsmen on social media: TO THE NEW

For millennial population, who have been born in 21st century, social media has emerged as the most preferred channel to consume cricket content.

MAM Media and Advertising Digital Agencies
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Nike emerges as ‘Social Star’ during ICC World Cup: TO THE NEW

A few players like LG, Reebok, Nestle and Dominoz have fizzled out in their social media campaigns and have been put into the category of ‘Social Duds.’

MAM Media and Advertising Digital Agencies
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India - South Africa match garners 2 billion impressions: TO THE NEW report

The report also states that compared to the pre-match buzz, there were around 7,384 per cent increase in mentions around the hashtag #INDvsSA.

iWorld Social Media
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Social media: An alternate playground for World Cup 2015

Besides seeing constant and engaging conversations on Twitter and Facebook, these platforms have also launched a slew of micro properties to garner traction this World Cup.

iWorld Social Media

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