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Airlines need to put more effort in differentiating themselves: TNS

With the current boom in the aviation sector, which has seen a number of new entrants in the last couple of years; airlines will need to put in much more effort to differentiate themselves from the rest.

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Advertising spends in the US witness a rise of 10.3 % in 2004

MUMBAI: The US advertising expenditure for the first nine months of 2004 has shown an increase of 10.3 per cent to $102.4 billion compared to the same time period in 2003, according to data released today by TNS Media Intelligence/CMR, the provider of strategic advertising and marketing information...

TNS to run run its standard Eurobarometer for European Commission

MUMBAI: TNS, the global provider of market information, has been commissioned by the European Commission to run its Standard Eurobarometer, the largest study of its kind in the world.

TNS launches 'corporate reputation manager' in India

MUMBAI: The India 2004 TNS TRI*M Corporate Reputation Manager?; the first-of-its-kind study in the Indian market based on similar studies already conducted in the USA has been adapted to the unique circumstances of the Indian business environment and launched in India.

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Raj TV stakes claim to number two spot

MUMBAI: Raj TV seems to be in no mood to give up its claim as the second most popular channel in Tamil Nadu. A few months ago, the channel had cited TAM data to indicate that it was the number two channel after Sun TV. The credit to this, Raj gave to its Friday night blockbuster movies. However,...

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