MUMBAI: Over the weekend English movie channel Movies Now in a marketing push to promote its Spectacular Spielberg initiative recreated a dinosaur at Infiniti Mall in Malad through Augmented Reality. The ferocious Tyrannosaurus Rex was spotted feeding its babies and protecting them.

Passerby could interact with a digitally created dinosaur right in front of them. The broadcaster adds that the interactive dinosaur built curiosity amongst all age groups. On 14, 15 April the channel will do a similar stunt at Ambience mall, Gurgaon.

Times Television Network CEO English entertainment channels Ajay Trigunayat said, ?At Movies Now, we have believed in bringing many firsts to our viewers. With the first ever HD viewing concept, to the
library led movies, we have showcased the never seen before movies series like Charlie Chaplin in the English Movies Channel genre, we only look forward to offering better and bigger. Through the ?Spectacular Spielberg? movie festival, we have put in all our efforts to k ep the imaginative world of Spielberg alive. We have focused on a 360 degrees promotion, some really innovative and out of the box ideas that no other channel in this space has ever attempted. We feel immense pride in promoting and celebrating a Director and Producer par excellence and for whom only the sky is the limit?.

Every Thursday at 9 pm for three months Movies Now is showcasing Steven Spielberg?s blockbusters.