NEW DELHI : BloombergUTV, India?s premier business news channel?s business reality show THE PITCH ? SEASON 2 has been won by Bengaluru-based Rajeev Pathak, Founder and CEO of eDreams Edusoft and will be awarded funding upto Rs. 5 crore by Mumbai Angels.

Mr. Harsh Mariwala, Chairman and Managing Director, Marico Ltd., who judged the final round, speaking on the occasion said, ?It?s been a fascinating experience to engage with the future change makers of the society. It was great to see that the business models were not only creative but also had a social value to them. India?s growth story will be strengthened by bright, young entrepreneurs like these who combine creativity, strategy and ?giving back to society? to fortify the Indian market place". Harsh Mariwala, Chairman & Managing Director, Marico Limited added on Rajeev?s business model, ?Rajeev?s business model was very innovative and he is leveraging on a social need; that of shortage of teachers, where there is a need to actually reinforce learning and making it fun. It?s a total package which was appealing".

Rajeev Pathak, speaking on his victory said, ?It?s obviously a great feeling to win on such a huge platform, and I would take this opportunity to thank BloombergUTV for providing a platform like ?The Pitch? which encourages entrepreneurship in India. But what I am even happier about is the great friends I made on the show. Each one was a winner in his/her own right. Interacting with great business icons like Mr. Ronnie Screwvala, Mr. Rajiv Bajaj, Mr. Harsh Mariwala and all others was like a dream come true for all of us. Each round had an icon from a completely different industry and that made the task all the more difficult and challenging.

?Mr. Deepak Lamba, Business Head ? BloombergUTV, said, ?My heartiest congratulations to Rajeev Pathak for winning the Season 2 of THE PITCH. As India?s premier business news channel, BloombergUTV not only aims at keeping a close eye on the domestic and international business environment for its viewers but is also actively involved in showcasing the vast entrepreneurial talent hidden in different parts of the country. I am sure Rajeev will put his funding to good use and take eDreams Edusoft to greater heights.?

Rajeev, through eDreams Edusoft, aims to improve the life of every child, globally, through studentcentric disruptive technology innovations. Rajeev?s team has built a patent pending product, ?FunToot?, an intelligent personal tutor that observes, assesses, diagnoses, interacts, encourages and helps every child depending upon the child?s multiple intelligence and other characteristics.

THE PITCH SEASON 2 saws industry stalwarts like Ronnie Screwvala of UTV Group, R Gopalakrishnan of Tata Sons, Ajay & Sanjeev Bijli of the PVR Group, Rajiv Bajaj of Bajaj Auto, Mahesh Bhupathi of Globosport, Neeraj Roy of Hungama.com, Ranjit Yadav of Samsung India, Rahul Akerkar of Indigo chain of restaurants, Surinder Kapur of the SONA Group and Harsh Mariwala of Marico Ltd. put the contestants through some tough tasks to test their business acumen, ability to be a team player, innovative thinking, sense of fair play and mental strength. Each episode of THE PITCH was judged by one industry stalwart at the end of which one contestant was eliminated.