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NABARD to showcase films on rural India at Mumbai International Film Festival

MUMBAI: The National Bank for Agricultural and Rural Development (NABARD) has been invited for the first time to participate in 14th Mumbai International Film Festival (MIFF) 2016.   MIFF in association with NABARD will showcase unique and innovative documentaries titled 'Documenting Rural India's...

Movies Hindi
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CES 2016: Technology is enabling a super-connected consumer journey

MUMBAI: Advances in data-driven technology are creating the foundations for a super-connected consumer journey, offering marketers new opportunities to create powerful, seamlessly integrated brand experiences. This is ZenithOptimedia’s key insight from the Consumer Electronics Show (CES) 2016.  

MAM Marketing MAM
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10 TV shows that can taste success in video gaming

MUMBAI: In India, many a movies have touched new heights at the box office year after year. Filmmakers leave no stone unturned to promote their movies and making a video game around it has been just one way to create that added buzz and get the publicity juggernaut rolling. Over the years, the...

Television TV Channels GECs
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Discovery Science to premiere ‘Strip the City’

MUMBAI: Discovery Science is gearing up to premiere Strip the City on 5 December at 9 pm. The show will showcase eight major cities and unveil the hidden technology that protect the people from the onslaught of nature’s most terrifying threats.  

Television TV Channels Factual & Documentary
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‘Technology is the future of experiential marketing:’ Vidur Patney

MUMBAI: When talking of marketing campaigns we often come across the term ‘on ground activation.’ While at a rudimentary scale, it’s how a brand markets itself through direct engagement with consumers, its utility and purview is infinitely evolving. The idea is to create a bond between the...

MAM Media and Advertising People

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