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  • TV actress Natasha Sharma to host big memsaab season 5 only big magic

    Submitted by ITV Production on May 25

    Mumbai: With the phenomenal success and incredible responses received over the last four years in the Hindi heartland, India?s only Reality Show for Housewives - BIG MEMSAAB now in its 5th Season will be launched across the other 3 states of Central India viz. Bihar, Madhya Pradesh & Jharkhand after the 4 consecutive & exceptionally successful seasons in UP. The 10 episode series on BIG Magic will feature the strength, potential and capabilities of women in the region and vows to enthrall the audience on BIG MAGIC. Adding to the glam & glitz of BIG MEMSAAB is beautiful Natasha Sharma, ?Sia? of popular serial Naa Aana Is Des Laado? who will host the show and also is the Face of the property.

    The initial rounds of this reality show will be spread across 7 cities of Bihar, MP and Jharkhand - Bhopal, Indore, Gwalior, Patna, Ranchi, Muzaffarpur Jamshedpur and involved women from different walks of life. Women from these cities were put through tests to present their talent, be it in singing, dancing, arts or crafts?any form of creative art they possess. Each city finale, which concluded, left jam packed audience surprised, as they witnessed the bundle of talent that was being showcased by their very own women. These rounds helped to shortlist three winners from each city, who will now participate & battle for the title in a Grand Finale in Indore.

    With the No. 1 Television Channel of the heartland - BIG MAGIC and the No. 1 radio brand 92.7 BIG FM as media platforms, marketers stand to attract a wider range of audiences garnering excellent visibility for their brands. Reckitt Benckiser group has partnered BIG Memsaab - Season 5 for Central India with Harpic & Dettol as the presenting & associate sponsors respectively. Tata Salt has also partnered with the property as Food Partner. The series features the strength, potential and capabilities of women in the region and vows to enthrall the audience on BIG MAGIC.

    Conceptualized and initiated by 92.7 BIG FM and BIG MAGIC, the property facilitates a platform for the women of India to showcase their hidden talent and skills which deserves recognition and appreciation from the society. Thus we have ordinary women, who have extra ordinary talent participating.

    BIG MEMSAAB allows for maximum consumer engagement as it breaks free from the clutter and offers something path breaking to the viewers and participants alike.

    BIG MEMSAAB Season 5, promises to be bigger than it has ever been, attracting women audiences across Central India. Aside from 92.7 BIG FM and BIG MAGIC the activity will be promoted across Onground activation, OOH, Print, Digital and Cinema. This holistic multi media property will allow excellent visibility and more importantly on-ground impact, for the advertiser?s products and services.

    Company Spokesperson said, "We have always believed in creating exciting formats to entertain our viewers and deliver true local connect. In our endeavor to bring unique formats, this hugely successful show, had to be taken to the next level. The show is a first of its kind in the region, and judging by the on ground response in each city we are sure it will surely resonate with the viewers and advertisers alike, ensuring a unique entertainment experience."

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  • TABcab launches Taxi Ads

    Submitted by ITV Production on May 07

    Mumbai: TABcab announced that it has launched Taxi Ads with three brands ? TATA Salt Lite, TATA I Shakti Daal & Regus ? being displayed on its new Toyota Etios cabs in Mumbai. TABcab displays TATA Salt Lite, TATA I Shakti Daal & Regus on the boot and all the four doors of its Toyota Etios cabs.

    TABcab is a new radio taxi service in Mumbai with a license to operate 4000 cabs tendered by MMRTA. TABcab deploys the most updated technology platform that greatly reduces the booking v/s delivery turnaround time for customers. The platform also minimises the response time for customer calls. Currently, TABcab runs 1000 cabs in Mumbai.

    As brands move their spends from static to dynamic and transit mediums, Taxi Ads are gaining momentum and have been used by some major brands across the world and in cities in India. TABcab offers high visibility and engagement platform through Taxi Ads, reaching out to every nook and corner of the city which is not possible through other static or transit mediums.

    TABcab has installed mobile tablets in its cabs for in-cab entertainment. These tablets run on 3G network and deliver spots, banner ads, brand apps, brand games, research interface and microsite integration kind of opportunities for advertisers in a captive environment. Considering that the average time taken to travel by an individual is 1.5 hours, the tablet offers high engagement point and reach for passengers who find it extremely interesting because of entertainment and live content, which includes latest English & Hindi movies, songs, promos, videos, news and search.

    Announcing the launch of Taxi Ads, Prasenjeet Bagchi, Chief Marketing Officer of TABcab, said ?TABcab offers a complete campaign to an advertiser in Mumbai to reach out to its target audience. With the fleet size increasing up to 4,000, and with Taxi Ads and in-cab engagement & communication platforms, the campaign will ensure maximum reach, visibility and engagement resulting into unparalleled impact that no other transit or outdoor media platform can offer.?

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