MUMBAI: SMAAASH, the first sports-centric immersive and entertainment recreational center, also offering a mix of innovative games, interactive sports, socializing, eating and relaxation areas in India is all set to showcase an electrifying and adrenaline-pumping experience for all College Girls across Mumbai with ?Advantage Girls?.

SMAAASH promises to let the girls have ALL the fun with fabulous discounts which they can avail by showing their College I.D Card at SMAAASH and take along their Guy Friends? After all, why should boys have all the fun??

Girls will have a double Advantage as they can avail unique discounts and also get to pick the boys who?ll accompany them to SMAAASH. Any girl student with her guy friends from college can come from Mon- Fri between 11.00am to 7.00pm and avail the offer on showing their college ID cards. So, hey you guys, give all your attention to the girls in your campus, because they are getting staggering discounts at SMAAASH. AND the girl who manages to buy the maximum number of coupons and is able to pull along the maximum number of boys to play and participate in the activities will have a great chance to take away a TATA NANO home!!!

So bring on the heat and tug this season as we treat you to an enticing experience at SMAAASH!!! Look out for SMAAASH activations in your colleges or just come visit us and flash your College ID Card!!

*Please note- To benefit of the discounts and participate, every student must carry and show their Valid College ID Card at SMAAASH

Time: Monday to Friday 11.00 am to 7.00pm

Mumbai: To celebrate its over 1 million fan base on Facebook, Tata Nano today announced the launch of India?s first Social Road Trip called, Nano Drive with MTV, where the digital world will meet the real world. Tata Nano has partnered with MTV India to create a unique driving experience and will leverage the online medium to treat travel enthusiasts with a 20-day, over 2000 km, exciting drive.

Commenting on this unique property, Ms. Delna Avari, Head ? Nano Product Group, Tata Motors said, ?Tata Nano is a personal mobility option for everyone. While it is appealing to various customer groups, irrespective of age, gender, economic strata, and geography we are increasingly becoming the popular choice of mobility amongst youth ? about 42% of Nano owners are in the 18 to 34 age group. To engage with the younger customer group, the Nano Drive with MTV is one of the initiatives we have undertaken. It will enable our customers to further understand and experience the brand.?

Registrations for the ?Nano Drive with MTV? have started and enthusiasts can register on - www.mtvindia.com/drive. Tata Motors, MTV and Nano fans will together select 4 teams for this drive. Each team will comprise 4 members and these teams will be allocated 4 different routes to be covered in 20 days. The teams will need to overcome obstacles, tasks and move up the ladder. Social media will play a vital role in this unique road trip as viewers will get a chance to vote for their favourite teams online. While the winning team will be awarded with 4 Tata Nanos, the most ardent fan also gets a chance to win a Tata Nano.

In November 2011, Tata Motors introduced the Nano 2012, with a bouquet of features -- of new colours, new interiors, a more powerful gasoline engine and even greater fuel efficiency of 25.4 kmpl, further improving on its record as India?s most fuel efficient petrol car.

Making the Tata Nano even more desirable, the car?s 624cc engine has been made more powerful delivering an impressive 38PS of power (earlier 35 PS) and 51Nm of torque (earlier 48 Nm). Yet fuel efficiency, already a high point with Tata Nano owners, has been taken to a new high of 25.4 kmpl (earlier 23.6 kmpl) as certified by the Automotive Research Association of India (ARAI). The high fuel efficiency, with a low kerb weight of 600 kg, ensures that the Tata Nano at 92.7 gm / km has the lowest CO2 emission among cars in India.

With a top speed of 105 km and ability to negotiate inclines with a gradeability of 30%, and a class-leading turning radius of just 4 metres, the Tata Nano is a perfect combination of power and performance.

With the launch of this drive, over 1 million Facebook Nano fans can look forward to a thrilling social road trip.

For more information, please visit www.tatanano.com Or, visit us on Facebook www.facebook.com/tatananopage