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T-Mobile acquires rights for 2006 football World Cup for seven European firms

Football's governing body Fifa's marketing agency Infront Sports and Media has signed an extensive agreement with mobile phone operator T-Mobile International for mobile broadcast rights covering all 64 matches of the 2006 Fifa World Cup

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MTV deal with T-Mobile looks to leverage mobile platforms in Europe

MTV International is looking to grow the brand in Europe further through the mobile route. It has announced a deal with T-Mobile to deliver MTVNIs diverse portfolio of entertainment brands to mobile TV subscribers across multiple European markets.

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