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Nielsen to track TV viewership on mobile devices through FB

The study that will begin later this year, involves tracking TV viewership for shows through handheld devices.

iWorld Social Media
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MTV reads ‘Curious Minds’

The study by Viacom18’s youth channel throws light at various insights into the generation which likes to live it large.

Television TV Channels Music and Youth
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Content marketing most tightly integrated with Search Engine Optimisation: Study

According to a study by Regalix, 56 per cent marketers integrate content marketing with SEO, while 61 per cent marketers use responsive web design as a part of their mobile SEO.

iWorld eNews
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Majority of American viewers still prefer TV to other mediums: Study

According to National Association of Broadcasters in the United States, 45 per cent of TV households reported getting some programming on their TVs via internet, up a whopping 17 percentage points from 2013's 28 per cent.

Television TV Channels GECs
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Election tracker: Battling it, out-of-home

Not only is media a key driver in the upcoming elections, political parties are said to be spending 10 to 15 per cent of their total ad budgets on outdoor

MAM Media and Advertising Out Of Home

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