Mumbai: Movies OK, the brand new movie channel from the OK stable of channels of the STAR Network will regale viewers with an unmatched 7 movie premiers over 7 days.

The barely one-month-old channel presents movie buffs with a passionately curated title that include Kahaani, Jodi Breakers and Ekk Dewaana Tha starting from 28th May to 3rd June, 2012 every night at 9 pm.

7 Days, 7 Premiers is a one of its kind initiative by a Hindi movie channel and is intended to create a unique and refreshing opportunity for the entire family to gather and enjoy a good movie together.

The movie fiesta will kick start with light hearted movies like London Paris New York starting Ali Zafar, Aditi Rao Hydari followed by Jagdish Rajpurohit-directed Bumboo and Akshaye Khanna starrer Gali Gali Chor Hain. The tempo will be further built with the thriller Saat Khoon Maaf on Wednesday night. A wide array of movies from distinct genres will keep the audiences engaged - from a romantic flick like Ekk Deewana Tha followed by the humorous Jodi Breakers. Movies OK will spice up Sunday with the highly acclaimed movie in the recent times viz. Kahaani.

Hemal Jhaveri, GM, Movies OK said, "7 Days 7 Premieres is an innovative stance by our channel, something that no other channel has ever tried before. At a time when audiences are spoilt for choice, it is imperative for any channel to offer something distinct in terms of content and programming. We have evaluated the family audience psyche and our latest offering is a step to appreciate their requisites." Adding more about the initiative, he stated, "We are quite hopeful about our proposition of premiering new movies at prime time every night. We are proud to be able to entertain our audiences with fantastic movie titles like Kahaani, Ekk Dewaana Tha, Jodi Breakers, amongst others."

Mumbai: Ranbir Kapoor in a never seen before avatar, brings alive the magic of A R Rehman?s breathtaking music and the pain of a Rockstar?s heartbreak for the first time on the small screen. Tune-in to the World Television premiere of the critically acclaimed film, Rockstar only on Star Gold on Saturday, February 25 at 9pm.

Ranbir Kapoor brings alive the ?Karo Dil Ki? philosophy through his journey from the gawky teenager Janardhan Jakhar to his meteoric rise as Rockstar Jordan. With a career defining performance in this movie, Rockstar definitely inspires the viewers to follow their heart and their passion. Premiering the biggest and the latest blockbusters for its viewers is fast becoming the norm at Star Gold.

The World TV Premiere of Rockstar will be seen promoted across the STAR Network. Besides TV, Outdoor in select cities and Social Media is being employed to drive buzz around the premiere on the channel.

Hemal Jhaveri, General Manager, Star GOLD, said, ?We established ourselves as leaders in 2011 with the television premiers of blockbusters like Singham, Bodyguard and Force, and cemented the position in 2012 with Ra One and now the World TV Premiere of Rockstar sets the tone for the year ahead. This will be followed by premieres of other blockbusters like Kahaani, Housefull 2, London Paris New York besides thematic movie festivals like Comedy Picture Lagatar and T20.?

Rockstar is the story of Janardhan Jakhar (Ranbir Kapoor), a simple boy from Delhi who wants to make it big as a rockstar. His friend and canteen owner Khatana (Kumud Mishra), tells him that the only way he can produce good music is if he goes through a heartbreak. Soon JJ meets Heer (Nargis Fakhri), the beautiful, ?heart breaking machine? of St. Stephen?s college. In due course, the two become friends and Heer is set to marry a rich NRI from Prague in spite of her feelings for JJ. Can Jordan ultimately get all that his heart has ever desired or will he lose his heart forever?

Don?t miss out on Ranbir Kapoor?s award winning performance on Star Gold with Rockstar on February 25 at 9 pm.

Mumbai? Welcome G.One this New Year as he greets you on Star GOLD with the World Television Premiere of the most talked about film of 2011 ? Ra.One on the 21st of January at 9 PM.

With the leadership of the Hindi Movie Genre under its belt, the World TV Premiere of Ra.One will further cement Star GOLD?s efforts of entertaining viewers with the biggest and the best of Bollywood. With Ra.One, the channel brings alive the age old premise that good always overcomes evil. After all ?Superhero banta nahi hai muscle ya metal parts se, Superhero banta hai sirf apne HART se?. Through this premiere, G.One will inspire the superhero inside everyone to karo their dil ki.

The World TV Premiere of Ra.One is being promoted on Star GOLD with support from the Star Network and a couple of other channels. Besides TV, Print and Outdoor in select cities coupled with a ?Ra.One Photo Mash up Application on Facebook is being utilized to sustain the excitement for the premiere on the channel.

Hemal Jhaveri, General Manager, STAR Gold, said, ?2011 was a very exciting year for us with Star Gold starting afresh and propelling ourselves as leaders in the category. Our investments in creating a strong movie portfolio paid off and the focus is now on creating a great consumer experience. We welcomed 2012 as leaders and intend to enthrall our viewers with many more premieres in the coming year to become the first port of call for Hindi movies in India.?

Directed by Anubhav Sinha, Ra One is the story of Shekhar (Shah Rukh Khan), a video game designer trying hard to fit-in in his son, Prateek?s cool world. Shekhar on his wife Sonia?s (Kareena Kapoor) request uses his son?s idea, and creates a game with the antagonist RA One, stronger than the protagonist, G.One. With the firm?s new technology that enables digital characters? to come to life, RA One (Arjun Rampal) enters the real world and kills Shekhar. In order to kill RA One, Prateek brings G.One (Shah Rukh Khan) to life. Is G.One powerful enough to destroy RA One or does RA One use his evil forces to conquer the world? Does Sonia get Shekhar back in the form of G.One?

Watch Shah Rukh Khan ?Karo his Dil Ki? in India?s first sci-fi superhero film only on Star Gold this Saturday, 21st January at 9 pm.