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  • Bengaluru Changes the Game with Pepsi T20 Football

    Submitted by ITV Production on Apr 09

    Mumbai: Bangaloreans witnessed football being played in a revolutionary new format inside a unique metallic cage at the City Finale of Pepsi T-20 Football. 224 amateur players showcased their game changing moves in front of the rising star of the Indian cricket team, Virat Kohli and other football fans at the Phoenix Market City Mall. The fever of football gripped the city as the Youngistaanis enjoyed the thrill of the sport. Friends and families of the players and other football fanatics were seen cheering the teams and celebrating every goal that was made. The crowd was seen enjoying the sport and the exciting environment comprising of music, dance and Pepsi.

    32 teams of 7 players each played the knock-out matches of 20-minutes each and after a series of matches over Saturday and Sunday, the __________ team headed by Captain ______ emerged as the city finalists. This team will get an opportunity to represent Bengaluru in the finale scheduled to take place in Delhi in June this year. Final Game Changing team will be coached by an international football star and play football against the Indian cricket stars.

    Homi Battiwalla, Category Director - Colas, Hydration & Mango Based Beverages, PepsiCo India said, ?We are delighted to see the excitement around the city finale and would like to congratulate the winning team on their success. Pepsi T20 Football takes forward the brand?s philosophy of Change the Game by taking football outside the conventional domain and giving it a refreshing twist. It?s a unique grassroots level initiative mounted at a never before scale in India that aims to take the excitement around the sport to the next level. We are delighted with the spectacular response for the sport here in Bengaluru and the city has truly Changed the Game?.

    Congratulating the winning team and talking about the initiative Virat Kohli said, ?I would like to congratulate the winning team and to all players for putting forward an exciting game of football. I am glad that Pepsi is taking the initiative to popularize the sport in our country and hope that the Youngistaanis take forward the spirit and make it big?.

    Pepsi T20 Football is a revolutionary new format for amateurs, which combines the excitement and fun of T20 style of playing with the speed, thrill and spirit of football. Amateur footballers between the age of 14 & 30 years were asked to register in 7-member teams at designated venues. Chennai already has its finale winning team and after selecting the finalists in Bengaluru, the league continues to Kolkata, Mumbai, Lucknow, Ludhiana and Delhi for similar knock out style matches over the next few weeks. A total of 8 teams, including 1 winning team from each city and 1 wild card entry will compete to emerge as ?Game Changers?. They will then get the opportunity to be coached by an international football star before they face the Cricket Stars at the Grand Finale.

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