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NBA and Sony Pictures Networks (SPN) launches the ‘Swag Ka Khel’ campaign for Hindi Speaking Markets in India

This is with reference to the campaign the NBA and Sony Pictures Networks (SPN) ‘Swag Ka Khel’ launched today that is aimed specifically for the Hindi-speaking audience in the country. The campaign, when translated, means ‘the sport with swagger’, aims to reach out to and engage the audience who...

Television TV Channels Sports
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SPN becomes broadcaster of the year at Abby 2018

GOA: After an engaging second day of Goafest 2018, that brought about creative discussions and knowledge sharing amongst stalwarts across consulting, technology, creative arts, marketing, news media and policymakers, the 50th Abby Awards continued.

MAM Marketing MAM
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SonyLIV creates film with IndiaFirst life insurance

MUMBAI: SonyLIV, the premium OTT platform of Sony Pictures Networks India (SPN) has crafted a new short film for IndiaFirst Life Insurance. The promotional film titled ‘Tera Mera Pyaar Amar’ is a humorous take on life after death and how the protagonist, who is now a ghost, has made sure he...

MAM Media and Advertising Ad Campaigns
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'Porus' viewership soldiers on

MUMBAI: Sony’s magnum opus Porus has been the talk of the town–first for being the first show wherein the IP is with the creator and later for its not-so-spectacular viewership. In fact, rumour mills were abuzz that the show would struggle to shrug off its sluggish start and build on its...

Television TV Channels GECs
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Broadcasters, DPOs oppose TV channel auction proposal

NEW DELHI: Most big and small broadcasting companies owning and operating TV channels in India, along with distribution platforms, have categorically opposed any move by the government to auction satellite TV channels as a complete package similar to FM radio channels.

Regulators TRAI

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